Diamonds have fascinated us for centuries. In fact, some of the earliest tales about these shining stones originate in the Golden Age of Greece. But how did this magnificent stone transform into today's quintessential symbol of romance? To find out, we took a trip back in time to discover how diamonds have influenced pop culture throughout history.
To better understand the popularity of diamonds, let's begin by looking at the rockstars of ancient Greece, aka, famous philosophers. First off, it was the noble Plato who suggested that diamonds were celestial beings enclosed in stone. Another one of Greece’s esteemed philosophers, Pliny the Elder, believed that this mystic stone possessed healing properties to rid diseases and evil spirits from unwilling hosts. These ancient beliefs definitely added to the mysticism and allure of diamonds.
It was the early influence of these philosophers that ushered the magnitude of diamonds in later works of art. Popular and classic authors, like F. Scott Fitzgerald, wove together tales of mystery, involving altercations between people who wanted to get their hands on this glimmering gemstone. These novels depicted the gripping influence of diamonds. Shortly after, a marketing campaign debuted, changing the course of the industry forever.
In 1939, De Beers, a diamond company, began a decade-long advertising campaign that would skyrocket this glorious stone to the top of every bride’s wishlist. Nearly a decade later, De Beers premiered their ad with the infamous slogan by Frances Gerety, “A Diamond Is Forever.” Since then, the diamond industry has seen a boom in sales of engagement rings featuring the sparkling stone. In fact, around 10% of engagement rings that included diamonds in the 1940s while today that number is closer to 90%.
Following this decade-long marketing campaign, diamonds saw a huge leap in sales and became the top stone for bridal jewelry and romantic gifts. Diamonds grew in popularity, becoming a status symbol for celebrities to strut on the red carpet and the big screen. Soon, this shimmering gemstone started making an appearance in film, including Gentlemen Prefer Blondes starring Marylin Monroe, the famous ear piercing scene in Grease and the Pink Panther movies. Diamonds made their way from the theaters to the recording studio where the stone rang in the ears of many.
Through the years, diamonds started making a regular appearance in music, symbolizing resilience and beauty. In the song “Diamonds” by Rihanna, the singer mentions “shining bright like a diamond” as a way to show the strong connection between her and a love interest. Other famous songs that use diamonds as a means of storytelling include works from Pink Floyd, Drake, Paul Simon and the Beatles. Diamonds have topped the charts and left their stamp on every part of the entertainment industry.
Diamonds have truly been the star of the show for centuries. The ancient Greek philosophers who once dwelled on diamonds as a significant stone were definitely onto something. After all, no other gemstone has as many books, movies and songs written about them. If you want your chance to be a part of the diamond’s rich legacy, stop by Morton & Rudolph to add one to your story. Our collection of fine bridal jewelry is host to some of the most glamorous gems we have to offer. Visit our store at 2085 Route 70 East in Cherry Hill to check these glimmering stones out!