For more than 30 years, Sasha Primak has been creating breathtaking diamond jewelry for tens of thousands of satisfied customers. Even today, Sasha personally oversees his signature jewelry production process—a fusion of old-world Russian and Italian craftsmanship combined with the most cutting-edge technological innovations of our time. Sasha Primak is a full-service jewelry manufacturer—conflict-free diamonds are hand-selected by their expert gemologists, their proprietary hypoallergenic metals are cast on the premises in their internationally renowned precious metals foundry, and all jewelry is exclusively produced in their New York City design studio. All finished jewelry is carefully inspected by their knowledgeable and experienced quality control department to ensure that you are getting a product that Sasha Primak fully stands behind.