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What to Expect

What to Expect


A diamond is a symbol of the love between you and your significant other. As a physical representation of your relationship, your diamond should be beautiful, dazzling and natural. Beauty can be achieved in any budget. At Morton and Rudolph every diamond has been hand selected and is accompanied by a grading report from a laboratory with only the strictest standards of grading. You will have the comfort of knowing that your diamond has passed through the most rigorous process to ensure it has been ethically and responsibly sourced. In addition, you will be given an appraisal with the complete description of your purchase for insurance purposes. Since 1979, Morton and Rudolph Jewelers has been serving the Philadelphia and South Jersey region and we pride ourselves on a long standing reputation of the fine quality we sell and the customer service we provide.


Buying a diamond is a big decision. Our goal is to make you feel as comfortable as possible. This process should be about the start of the momentous journey you are about to embark on. At our store honesty and communication is key, what is important to you is just as important to us. Our goal is not to make a one-time sale but gain a long time customer. We care for our customers and want to know you as a person. As a part of the Morton and Rudolph family we are here to help you with anything you need whether it be a watch battery, jewelry repair or jewelry purchase.


When trying to select the perfect diamond, you should know everything about it, and we want to teach you! At Morton and Rudolph, we will make you aware of all the characteristics of your diamond and why it is special. No two diamonds are the same in the world, every diamond has its own unique properties. Since diamonds are so distinctive, we will go beyond the standard 4C’s to explain to you what those properties entail. We will discuss features such as the selection of rough, the natural crystal, cutting dimensions, and light return. These are components not commonly discussed but actually are very important. Also we will encourage you to look at your diamond in different types of light to see it’s true radiance. It is very important that you see your diamond in person, interacting in different environments. We are confident that after our conversations together you will be able to make an educated decision on what diamond is perfect for you. Although buying a diamond can seem like a technical process, a great deal more is about its beauty; which can only be truly determined by the beholder.

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