Responsibly Sourced Diamonds

The perfect expression of love and integrity: A diamond you can feel proud to give, own and wear forever


For Forevermark, responsible diamond sourcing lies at the very heart of its business. It means that throughout a Forevermark diamond's journey from rough to polished, particular care has been taken to ensure responsible business practices, to support the advancement of women, and to protect the natural world, which is the ultimate source of diamonds.



The Mark of Integrity

At the heart of a Forevermark diamond lies an enduring commitment to integrity. The unique inscription is an assurance that it has met Forevermark’s standards of beauty, rarity and that it has been responsibly sourced. 

From the moment a Forevermark inscribed diamond is unearthed, it is tracked and monitored at each stage of its journey to ensure it is conflict-free, untreated and natural.

Integrity in business is as important as the integrity of diamonds. As part of CSR (corporate social responsibility), Forevermark ensures that all employees and communities from diamond producing areas benefit from legal, safe and responsible business practices.

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For Women. Forever.

Upholding the inherent dignity, value and potential of women is a very important aspect of a Forevermark diamond. Forevermark, as part of the De Beers Group, supports women throughout their careers as miners, geologists, engineers, trainers, expert craftspeople, managers and support staff. Forevermark is proud to work with the women who provide essential products and services, from logistics to expert consultancy.

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Protecting the Natural World

A Forevermark diamond is a lifelong reflection of the beauty, perfection and infinite variety of nature. As part of the De Beers Group, Forevermark supports the numerous initiatives run by the De Beers Group which honor this deep connection between diamonds and the earth. 

Forevermark is especially proud of their protection of the landscapes and ecosystems throughout the diamond-producing regions of Southern Africa and Canada. For every hectare of land used for mining by the De Beers Group, six hectares are dedicated to the conservation of nature. The De Beers Group has set aside around 200,000 hectares of land around its mines for this purpose. This includes a 15,669 hectare game park in Botswana, which is home to more than 1,700 animals, and a field unit for Cheetah Conservation.

De Beers Group has been active in rhino conservation for many years, including conservation, breeding and relocation programs.  One animal under severe threat is the white rhino. Currently, conservation projects implemented by Debswana, a De Beers joint venture with the Government of Botswana, support a significant proportion of Botswana’s white rhino population through initiatives that conserve and grow the population before releasing individual rhinos back into the wild.

Pursuit of Absolute Beauty

Conservation and Education

Integrity in Practice

Opportunities for Women