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Forevermark diamonds are natural products, created over the course of at least a billion years by natural processes. Forevermark’s passion for diamonds is matched by a deep sense of connection with the natural world. Forevermark, as part of The De Beers Group of Companies, is committed to the preservation and protection of habitats, their species and the wider natural world. Everyone at Forevermark, as well as the expert craftsmen who cut, polish, and manufacture Forevermark diamonds and jewelry, adheres to high standards of environmental management. Forevermark also helps to fund vital projects that protect and nurture the beauty and diversity of the natural world. For every acre of land used for mining by Forevermark’s parent company, The De Beers Group of companies, five acres are dedicated to the conservation of nature, building thriving ecosystems with healthy populations of native wild animals and plants. In total, almost 444,790 acres of land around The De Beers Group of Companies’ mines are set aside for conservation. In Botswana, Jwaneng mine operates a 42,008 acre Game Park, which is home to more than 1,700 animals and hosts a field unit for Cheetah Conservation in Botswana.


The De Beers Group of Companies has long been dedicated to wildlife conservation in the world’s third most biologically diverse country, South Africa. It is here that The De Beers Group of Companies has its oldest roots and where it owns and co-funds The Diamond Route, a series of nine beautiful, protected destinations around The De Beers Group of Companies traditional areas of operation. Along the Diamond Route, various conservation, research and breeding programs contribute to monitor and protect wild animals. These programs include a Rhino sanctuary reserve.

In 2013, De Beers South Africa co-founded The National Biodiversity and Business Network and the Endangered Wildlife Trust, to help and encourage other businesses to protect local wildlife and their habitats.


Each Forevermark diamond is as unique and special as the woman who wears it. You can feel proud to wear a Forevermark diamond, not only because of what is symbolizes for you, but also because of the benefits it brings to many women and their families in countries like South Africa, Canada, Botswana, and Namibia. Forevermark, as part of The De Beers Group of Companies contributes to the provision of good quality healthcare and education, and supports women entrepreneurs and their businesses. Forevermark supports a series of enterprise development funds, such as the De Beers Zimele fund.

In 2014, Zimele benefited over 62 small and medium-sized businesses in South Africa, creating over 1,175 jobs in farming, jewelry, design, food distribution, and other sectors. Over a third of the people who were benefited directly from that funding were women.

Good healthcare and education are essential for the social and economic development of local communities, and for women and children to thrive. Forevermark helps provide healthcare and free education for all its employees, their families and surrounding communities. In South Africa, more than 3,000 students have benefited from the Khula Weekend School set up by the De Beers Group of Companies to help employees’ children as well as children from communities surrounding mining areas in South Africa.


Sophia Mphuthi started her driving school from her home in Kimberley in 2009, with the support of the Zimele program. Sophia has trained over 1,000 drivers and now provides free training to disadvantaged youth from her community, allowing them to access more job opportunities. “I have learnt a lot of business skills through the Zimele mentoring program and I have learnt how to create possibility, even when there is none.”
Alice Mandiwana, an engine operator at the Venetia Mine in Limpopo, is able to provide a living for her family thanks to De Beers. After many months of training, Alice is one of the most skilled drivers and now trains new drivers, including other women.


Mercy Sithagu is one of the beneficiaries from the Zimele Venetia Hub, in northeastern South Africa. Mercy runs Sithagu Farm in the small village of Nwanedi in South Africa’s Limpopo Province. With the assistance of the Zimele Fund, Mercy has successfully developed her farming activity, purchasing materials and investing in an irrigation system.


with Annie Griffiths

“On this trip I realized that there is a connection between diamonds and conservation. I also realized how much diamonds benefit to local communities.” –Annie Griffiths


with Waris Ahluwalia

Watch as designer Waris Ahluwalia follows a Forevermark diamond on the incredible journey from the mine to the finished masterpiece that lives in a piece of jewelry.

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