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Every Forevermark diamond is given an inscription that represents the promise that the diamond is beautiful, rare and responsibly sourced. Invisible to the naked eye, this inscription includes the Forevermark icon and the diamonds own unique number. The inscription is 1/20th of a micron deep and 1/5,000th the depth of a human hair, and is placed on the table of the diamond using confidential, proprietary technology developed by the De Beers Group of Companies.


Forevermark diamonds are hand-selected for their beauty and rarity, and each is genuine, untreated and natural. As part of the De Beers Group of Companies, Forevermark benefits from over 125 years of diamond expertise. Experts at the Forevermark Diamond Institute carefully inspect every diamond, going beyond the technical qualities of the 4C’s to handpick only those diamonds that are truly beautiful.

Of all the world’s diamonds, less than 1% is eligible to become Forevermark.


Sourcing Forevermark diamonds responsibly means that throughout their journey, particular care has been taken to ensure responsible business practices, support for the advancement of women and protection of the natural world.


At the heart of every Forevermark diamond lies an enduring commitment to integrity. From the moment a Forevermark diamond is unearthed, it is automatically tracked and monitored at each stage until it is ultimately inscribed as a Forevermark diamond. The Forevermark icon and unique identification number inscribed on each Forevermark diamond represent this commitment to integrity.

Every Forevermark diamond comes from a mine that has been carefully selected and approved according to strict criteria. Forevermark goes well beyond to consider the profile of every community that might be a source for Forevermark, including the prevailing standard of human rights, the political climate and the socio-economic situation. Only when they are satisfied on all of these fronts do they approve a Forevermark mining source. At the Forevermark Diamond Institute, each diamond undergoes rigorous testing to ensure that it is completely natural and untreated. Expert diamond graders bring years of experience to the task of detecting when a diamond has been treated.

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